Agaroo’s Club for Urban Organic food Promotors

AIM

Agaroo’s Urban Organic Food Promoters is a platform wher you get contact of  the organic farmers and  market them , create new and more rewarding jobs, develop new businesses, address climate change, and build natural capital. we aims to provide training, market information, and marketing tools to farms and companies to prepare them for establishing businesses and trade in organic agriculture; organise national and regional workshops; and develop feasibility studies for sub-regional organic standards in consultation with government agencies, farms, companies and business associations.

It all began with informal discussions to understand the problems faced by organic producers and work on possibilities of marketing their produce and products by developing a network of support and mechanism, and also create an interface between farmers and consumers to give the movement a surge.

Activities & Achivements

Judging by advertising campaigns and outreach efforts targeted at consumers, organic food producers and marketers believe so. By exploring the qualities of the average food consumer, these companies and organizations sharpen their marketing strategies, educating consumers about the potential health, environmental, and lifestyle benefits organic foods offer.

In recent years, retail sales of organic foods have blossomed as consumers have educated themselves about potential benefits associated with buying organic. While studies regarding the dangers of non-organic foods are largely inconclusive, that hasn’t prevented the organic food industry

Urban Organic Food Promotors Details

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Name

Role

Area

Address

Mobile No

AGARAVU GURUPATHAM
President
Chengalpattu

58, GST Road, Opp CMC Hospital,
Chengalpattu, Tamil Nadu 603001

93 6000 2000
AGARAOO NITHYALAKSHI
Co-Ordinator
Chengalpattu

58, GST Road, Opp CMC Hospital,
Chengalpattu, Tamil Nadu 603001

93 6000 2000
AGARAOO NITHYALAKSHI
Secretary
Chengalpattu

58, GST Road, Opp CMC Hospital,
Chengalpattu, Tamil Nadu 603001

93 6000 2000
AGARAOO NITHYALAKSHI
Member
Chengalpattu

58, GST Road, Opp CMC Hospital,
Chengalpattu, Tamil Nadu 603001

93 6000 2000

How to Market Organic Foods

Marketing efforts for organic food usually focus on these values, presenting the product as environmentally friendly (Universalism), healthy (Benevolence), and as a means of bucking the system (Independent thought and action).

For example, many organic food companies base their products’ images on low environmental impact and local origin. By advertising their food as environmentally safe and local, and presenting the competition as potentially dangerous and part of the corporate agenda, these organic food producers attract those who identify with environmentalism and alternative lifestyles.

By purchasing food that reflects their values and lifestyles, consumers in turn fulfill egocentric needs that make them feel good about themselves. In this respect, buying organic food isn’t only about making a tasty dinner for two later in the evening, but expressing support for a movement or cause.

Unfortunately, even if consumers have positive attitudes toward organic goods and wish to purchase them, they might be turned off by the high prices. The study concludes that the best way to increase motivation to purchase goods is to engage in strategic educational marketing campaigns that emphasize the positive attributes of organic goods to the masses.

Eat Oranic Stay Healthy

Urban Organic Food Promotirs Membership Application Form

Please click on Below document and download the form and submit or post to our address 58, GST Road, Opp CMC Hospital, Chengalpattu, Tamil Nadu 603001   Application-Form-Urban Organic Food Promotors

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